Ambassadors

Our products speak for themselves.
But it’s in the hands of great champions that they truly shine.

Over the years, some of the most accomplished international players have chosen to embrace our philosophy, becoming ambassadors of our brand. This is more than just endorsement — it’s a genuine collaboration: many of them have actively contributed to the refinement and evolution of our cues, offering valuable technical insights drawn from their professional experience.

From this exchange comes a constant process of innovation, where practice meets research, and craftsmanship adapts to the demands of high-level competition.

Our ambassadors bring our cues to the world’s most prestigious billiard stages, turning them into instruments of victory and proving their quality at the highest levels of play.

We are proud to walk alongside them.
Because true talent deserves tools worthy of it.

A legendary figure in European billiards, Alex Lely is known for his strategic vision and refined technique. A European champion and a key player in multiple editions of the Mosconi Cup, he is now also a respected coach and international commentator. He collaborates with our brand by bringing his unique experience, both technical and human, contributing to the development of high-performance models designed for the sport’s biggest stages.

Precision, controlled power and great experience: Antonio Zuchi is one of the most solid references in the Italian panorama. Active for years in national and international competitions, he is an ambassador who perfectly embodies the values ​​of Santi Cues. With his technical contribution he participated in the development of versatile and balanced cues, ideal for facing every game situation with maximum safety.

Refined technique, remarkable shot sensitivity, and a genuine passion for every aspect of the game — Fabio Belfiore is a key figure in Italian billiards. Active for many years in the national competitive scene, he stands out for his elegance and determination. As an ambassador, he has shared his expertise to help fine-tune essential technical features, contributing to the development of cues designed for those who seek absolute precision and control at every stage of the game.

A historic figure in Italian billiards, Gianni Campagnolo combines experience, talent, and deep knowledge of the game’s dynamics. Known for his meticulous approach and his ability to read every situation on the table, he is a role model for many enthusiasts and younger players. His collaboration with our team has led to valuable technical refinements, resulting in cues that perfectly reflect his bold and thoughtful playing style.

Antonio Spiller represents the perfect blend of power, technique, and instinct. A consistent presence in the Italian circuit and a regular contender in major international events, he stands out for his dynamic play and winning mindset. His collaboration with Santi Cues has helped shape high-performance, responsive cues designed to meet the demands of the most discerning players — especially when it matters most.

Daniele Picchio stands for precision, discipline, and unwavering dedication to the game. With a clean style and exceptional tactical clarity, he has earned his place as one of the most respected and consistent players in the Italian competitive scene. His partnership with us is driven by a shared vision: to create cues that respond with consistency and finesse to every technical demand. His input has been key in refining models for players who value total control and absolute reliability.